Why Do You Need to Keep Your URL Short?
One of the most important SEO practices is to keep your URL as short as possible. In fact, shorter URLs perform 20% better than longer ones. This occurs for a variety of reasons. Let us go over them in detail.
Search engine-friendly URL
A long URL makes it more difficult for Google to find, read, comprehend, and index your material, especially if you add extraneous parameters in the link.
With a long URL, your website appears unorganized, tough for search engines to index, complex, contains non-user-friendly symbols, has subfolders, and so on.
Furthermore, the length of the URL has no bearing on whether you have a lower or higher ranking.
Thus, you need a proper structure when building your links.
3 risks for having non optimized URLs
In general, any website user prefers short URLs because they are much easier to remember than long ones.
However, long URLs are considered complex and bothersome for readers for many reasons, including:
1- Users may end using broken links
When a user copies your long link intending to paste it in the browser, they may end up copying only a part of it by mistake or thinking that the rest is not important.
2: Readers may get scared of unrecognisable words.
Long URLs may contain some unrecognizable words, which may scare users away from being scammed or something. Thus, you lose visitors.
3- A bad user experience
Usually, visitors try to read the URL to identify how they are navigating through your website. With a long and complex URL, they may become disoriented and leave your website. You won’t like that.
SEO and short URLs
Just like your title, meta description, and headings, short URLs help the search engines identify what your article is talking about. It can even provide additional context and guide them. to the location of the file.
For example, if you have a link like this: https://domain.com/blog/best-ways-for-marketing/, This link shows search engines and readers what your article is about and where it can be funded.
On the other hand, a link like https://domain. com/marketing-blog/blog-topics/best-ways-for-marketing cannot help you know what the page is about
Advice for creating user-friendly URLs
- Use short URLs from the start of your site so you don't have to change them later and make 301 redirects.
- Choose a simple domain name that does not have dashes, hyphens, or numbers. (Domain name is the text before.com, .org, .xyz, etc…)
- Use your keyword in your URL tail( URL tail is the text which comes after. com/, .xyz/, .org/, etc…).
- Ensure that your URL clearly explains your topic to both your users and search engines. Avoid links like https://domain. com/page1.html
- Make your URLs match the H1 headers on your web pages.
- Stay away from dynamic URLs, which are usually created based on the elements clicked previously by users. Such URLs are hardly indexed by search engines, and they won’t help your website at all.